Having recently lost a camera while traveling, IT (namely Emily) is especially intrigued with BoomerangIt,
a lost-and-found service that relies on a secure Internet database and
numbered labels to facilitate the return of lost items to their
rightful owners. The process is simple. After affixing one of
BoomerangIt's "tamper-resistant" ID labels ($9.95 for the least
expensive package)
to a "valuable item" (defined on the website as anything from a cell
phone to a chainsaw), the owner enters the item's label number as well
as a description of the item into BoomerangIt's database. If and when
the owner loses her, say, digital camera and if and when a Good
Samaritan finds said camera, the finder can contact BoomerangIt via the
toll-free number and/or Web address on the label. Since the website is
readable in six different languages, if the owner loses her camera in, say, Germany, the Deutsch-speaking finder can easily report the missing item.
Beside
the price of the initial investment (labels), the owner must also pay a
$10 return fee, plus all shipping and handling costs, if their lost or
stolen item is returned. As a reward to the finder, BoomerangIt sends
them a pack of free labels. While the site doesn't offer any
statistical evidence proving the success of their method, they do claim
that "BoomerangIt is also a theft deterrent, as studies indicate that
thieves are less likely to steal marked property due to resale
difficulties." With this, IT was convinced, and has decorated a cell
phone and camera with the labels we received for free (swag alert!) along with a press release.